OceanicTime Archives



Just a fortnight ago it was World Ocean Day 2020; Delma took the opportunity to officially announce a new partnership with award winning underwater photographer, free-diver and ocean conservationist, Magnus Lundborg, who is based on the west coast of Sweden.

When Delma first discovered Magnus’ work, they were immediately impressed by the quality and rarity of the images in his portfolio. As they learned more about him, his mission continued to resonate with them, so they decided to have him join their team of ambassadors.

Magnus’s work is particularly focused on aquatic species, bringing a powerful view of rare and illusive ocean creatures in brilliant focus.

Now, when he dives into the blue, he is accompanied by his new 4000m water-resistant, Delma Blue Shark III, a namesake of one of his favorite sharks.

Magnus began his studies in Marine Biology before a trip around the world introduced him to his true calling, underwater photography.

“Through the camera lens, I now want to show you the beauty, the vulnerability and the importance of preservation of nature and species.”

Through his powerful images of creatures from the colossal Humpback Whale to the tiny Pipe Fish, Magnus uses his camera for a purpose.

His intention is to expose the impact of destructive behavior on the environment, raise awareness of endangered and extinct animals and stop unnecessary trawling of the oceans.

He is particularly passionate about diving in cold water and subpolar seas, but he also spends a lot of time documenting the biodiversity of temperate seas in search of rare species.

Magnus is also working on “Wild Atlantic – Beyond the North Sea” a book about the large wildlife in the Atlantic where he hopes to illustrate the impact of overfishing in the North Sea and the devastation it has caused to the majestic animals that once called it home.

Unfortunately, the North Sea is one of the most heavily overfished areas in the Atlantic Ocean and most species of sharks, rays and whales have disappeared.

In search of the Blue Shark, which was once found in the Skagerrak Straight and all over the North Sea, Magnus recently traveled to the Azores, an area where they are still able to thrive. For other species it is sadly too late.

The North Atlantic Right Whale is one of the most endangered whales in the world. In the western North Atlantic Ocean there are thought to be less than 400 individuals in existence and the population in the East is particularly dire with numbers likely in the low teens.

Vessel strikes, entanglement in fishing gear and poaching have rendered this incredible species functionally extinct. Magnus recently traveled to the Valdez Peninsula in Argentina to photograph and free dive with Southern Right Whales (a very close relative) in the South Atlantic Ocean.

There he had the closest encounters with whales of his lifetime and created photographs which epitomize why preservation is imperative.

While he has already achieved a great deal in his comparatively short time as an underwater photographer, Magnus is determined to raise awareness of more animals in need.

Although his 2020 travel plans have been put on hold (due to the Covid-19 outbreak), he continues to dive often near his home and has big plans for next year.

Discover Magnus’ Blue Shark III HERE.


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