World-renowned free diver partners with Southern California watch company on exclusive new line
AGOURA HILLS, Calif. (January 15, 2009) — Southern California-based REACTOR, maker of the world’s most durable and progressive sport watches, has joined forces with world record free diver Francisco Pipin Ferreras.
The company announced this relationship in May 2008 at the JCK Las Vegas Show, and plans to build an exciting new Pipin Ferreras Signature Collection of professional dive watches.
Scheduled for a late Fall 2009 launch, Reactor’s exclusive Pipin Ferreras Signature Watch Collection will initially be comprised of three distinctive styles including one model depth tested to 1,000M, with retail price points ranging from $400 to $1,000.
“I had the pleasure of meeting Ferreras years ago while I was at Freestyle Watch, and our relationship has grown since,” said Reactor Founder Jimmy Olmes.
“We felt it was the right time to develop an exclusive custom line of professional quality dive watches celebrating his tremendous achievements and stature in the international and U.S. free diving community.”
The timing on Reactor’s Ferreras Signature watches couldn’t be better as Hollywood director and award-winning filmmaker James Cameron has purchased the rights to Ferreras’ life story, and will direct and produce the movie, “The Dive” starring Salma Hayek, for 20th Century Fox Studio.
Ferreras is the former world recorder-holder in no limits free diving with his 587 ft. plunge. Free diving is an extreme sport in which participants use a weighted sled to descend hundreds of feet under the sea after taking only a single breath of air, and then race to the surface attached to an inflated lift bag.
Like all Reactors, the Ferreras pieces will be constructed from solid type 316L marine-grade stainless steel, and will feature triple o-ring screw-down crown systems for added water resistance, screw bar case-to-band interfaces for strength, and hardened K-1 crystals for the best balance of scratch and shatter resistance.
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