OceanicTime Archives



I love the smell of ECONYL in the morning! Breitling continues its collaboration with 11 times World surfing champion, Kelly Slater and his sustainable surf-wear brand – OUTERKNOWN who has already created a lovely NATO strap collection exclusively for Breitling, made from repurposed nylon waste that was fished out of the sea, such as old fishing nets. The mini capsule collection is based on Breitling’s fashion diver / sports/surf watch, the Superocean Heritage ’57 which is available as two variants: the Superocean Heritage '57 Outerknown Stainless Steel - Bronze and the SO Heritage '57 Outerknown LE Stainless Steel & 18k Red Gold - Bronze. Actually neither of these watches have any bronze elements on them; the bronze merely refers to their dial color. Both watches are of course presented on said eco-friendly ECONYL straps which look suspiciously like they might have been inspired KS’s truck (pictured above). But more than anything these two watches are being touted as sustainable – well at least as far as their straps are concerned. Sustainability has become quite trendy particularly with Swiss brands that are looking do their part for ocean conversation all the while flogging us watches. Alpina, Baume & Mercier, Breitling, Carl F. Bucherer, Panerai, Ulysse Nardin are all following PET-textile trailblazer – Oris’s footsteps and are an ever growing army of brands that at least aspire to being seen as eco-friendly whether they really are remains to be seen but I appreciate the effort. Available in either Stainless steel or as an LE in Stainless steel and 18k Red Gold, the watch’s 42mm cases feature two signature elements of the OG SuperOcean: an old-school-style, concave bidirectional ceramic bezel and a dial featuring oversized indices. Water-resistance btw is limited to 100 meters. Both Superocean Heritage ’57 Outerknown models are powered by Breitling’s Caliber 10, a COSC-certified automatic chronometer. The Superocean Heritage '57 Outerknown Limited Edition of 500 pieces has a retail price in the US of 5,225USD excl. sales tax; while the Stainless steel variant is listed for 4,380USD excl. sales tax. Thoughts? These are two very appealing watches; I guess seeing as they aren’t exactly hardcore tool-watches they had to at the very least be good-looking which they certainly are.

I must admit I’m also a fan of these ECONYL straps – I might have to get a Khaki one for Avenger Seawolf (Breitling if you’re listening). What do you think – nice casual dress diver’s?