Dive Watch Releases / Articles

2013-02-21

F*CK EM Rolex Submariner by SUPREME

By TLex NYC clothing brand, Supreme have previewed an audacious custom no date Rolex Submariner with ceramic bezel for their Spring / Summer 2013 collection. Custom features include: 'F*CK EM' red text and a 'Supreme' engraved caseback. Has to be seen to be believed . . .



18 comments:

  1. Real Class! Not sure why Rolex would allow this or why your site needed to have it front and center when I logged on this morning.

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    1. Hey Steven, I must admit; in retrospect I should had edited it a little more carefully in mind of those people logging in at the work place or other sensitive areas. My apologies!

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    2. I f*in love ur site/blog. I check ever morning to see what the latest dive watch.

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  2. Agreed. A new low. Just took your blog off my favorites list.

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  3. Really? You un-favorited the blog because they reported on something you find distasteful?

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  4. People like Dive watches but are shocked by the language that Divers actually use? Please disregard these puritanical imbeciles.

    I think it is hot.

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  5. This might be my Favorite Rolex!

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  6. The Hublot King Power Jeans. A new low. Just took your blog off my favorites list because of that ;)

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    1. Someone should pay for that crime scene of a watch - hopefully not me though! ;-)

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    2. I agree with this guy...that Hooblow Blue Jean watch is cheezy. But there is someone out there who cant wait to get their hands on that watch to wear with their new designer jeans.

      Its like my man Rodny King said, "cant we all just get along."

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  7. Ok... I get it. But to me, Rolex is a benchmark and an innovator. Like the watches the early deep divers wore, you know? Someone creating something like this is just... wrong. I'm old fashioned. And I believe there are certain things that should be left alone.

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    1. You have to also understand that a Rolex Sub is just another fashion accessory to some, it isn't held in any reverence - so in their minds, why wouldn't they do it!

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  8. If Rolex actually allows ( gets royalties off this), it is indeed a new low.

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  9. LOL somone must have taken a big dump in VCM2008b's cereal bowl this AM. This is a great site and all TLex did was report watch news. If you have a problem with the watch then take it up with Rolex and Supreme.

    Personally I like the watch and shows a completely different side (Rebellious) to a classic design. God knows we have seen worse done to a Rolex.

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    1. Thank you, Amer! There is far more to get offended by in this world than a harmless line of text on a Rolex!

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  10. Nah... no one peed in my Wheaties.

    But I did run out of coffee.

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  11. It's a great idea from Supreme, same direction as Benetton with the cruel adverts.
    One thing for sure, I`m going to buy one.
    Keep the excelent work tLex

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  12. I love it.
    'Fuck 'em'!'
    That phrase on a Rolex, on a black person in the Diaspora challenges everything.
    I'd like this to be my second Rolex.

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