A DEEP COMMITMENT: LEONARDO DICAPRIO AND THE AQUARACER
The AQUARACER convoy is captained by TAG Heuer Brand Ambassador Leonardo DiCaprio. A long-time environmental activist, the legendary actor is committed to global water issues — from protecting the world's oceans to ensuring access to clean drinking water.
TAG Heuer backs his efforts to bring about real and lasting change through a series of sustainability initiatives at its Swiss workshops and worldwide subsidiaries. DiCaprio has inspired TAG Heuer to implement new environmental measures — recycling, reduced water and fuel consumption, lower-impact building and heating alternatives — that have dramatically reduced the brand’s carbon footprint.
TAG Heuer also supports Leonardo DiCaprio's global partners — Green Cross International and the Natural Resources Defense Council (NRDC).
Key to this philanthropic partnership is the AQUARACER 500M LEONARDO DICAPRIO LIMITED EDITION. The first watch co-designed by Leonardo DiCaprio, it is emblazoned with either a NRDC or a Green Cross International logo on its dial. Royalties generated from its sales go directly to the two environmental organizations, as part of a multi-million dollar initiative spearheaded by Leonardo DiCaprio.