SHINOLA Lake Erie MONSTER

Few things stir the imagination or evoke a feeling of adventure like a mythical monster from the deep does. Few watches are as evocative of the deep or stoke the imagination quite like a dive watch does -

so it would only seem fitting that all a small American watchmaker’s first divers model would draw inspiration from a lake dwelling beast!



So the story goes – in 1894, sailors on Lake Erie spotted a menacing creature that was said to be over 40 feet long when coiled, swimming at the crest of a swell in the water.



It came to be known as the Lake Erie Monster and is believed to still be out there among the thousands of wrecks on the bed of Lake Erie.



In celebration of Lake Erie, one of the Great Lakes, a landlocked diving spot steeped history and home to the legend of an unidentified creature, Shinola produced the Lake Erie Monster Dive Watch.



This watch celebrates two exciting milestones for the Shinola watch brand; their debut Divers model, and the first Shinola timepiece to be powered by an automatic movement.



The case-back of the LEM features our depiction of the legendary Lake Erie Monster, complete with a menacing blue Sapphire eye.



Each case-back features a laser-etched individual serial number and is specially sealed to withstand pressure up to 1,000 feet underwater.



In order to build what will surely be their most iconic watch, Shinola pored over every detail from top to bottom.

The LEM’s double domed Sapphire crystal was designed with an anti-reflective coating to ensure maximum visibility underwater.



Its unidirectional rotational bezel has a black ceramic insert. And its 43mm in dimeter case has been machined from high-grade 316L Stainless steel.



The LEM’s SuperLumiNova indices radiate from the black dial allowing for easy visibility day or night, above ground or underwater. The 12 o’clock marker is punctuated by a diver-down flag.



The new Lake Erie Monster is a Limited Edition of just 500 pieces. It is priced at 2250USD and is available direct from Shinola. Follow the link embedded, below for more info.



Credit where credit is due, the LEM with its sober understated style boasts many fine touches and special details – the lumed diver down flag and the monster’s are too good to pass up but is it realistically priced for the current market?