On the pitch, the fourth officials' boards are now shaped like TAG Heuer Carrera watches and refs. have already started to wear the TAG Heuer Connected smart watches – onscreen, the TAG Heuer logo is displayed during televised broadcasts.
All Premier League matches now run on TAG Heuer time, both on the English football pitches and in 190 countries via satellite broadcasts.
TAG Heuer plans to release a series of special edition watches featuring the famous English Premier logo.
The first of these models to be unveiled is the 300m water-resistant, Aquaracer. Its 43mm in diameter case is made from Stainless steel and boasts an attractive black ceramic bezel - specially designed, the 45-minute numerals for each period of half-time are lacquered in white and the 15 minutes of extra time are lacquered in red.
Its anthracite gray dial has a sunburst effect and now features the new Premier League lion logo at 9 o'clock, stamped in white. The white MatchTimer text in the center is another nod to this watch's footballing pedigree.
Baton markers have been coated in white SuperLuminova while the hour hands are rhodium-plated and the minute and seconds hands are in sporty red. At the heart of this football-themed dive watch beats the Calibre 5 mechanical movement.
Finally, the screw-down caseback has an exclusive engraving of the Premier League lion, and the exclusive inscription Official TimeKeeper. The Aquaracer Premier League SE comes on a triple-row brushed steel bracelet with a folding buckle with safety push-buttons and divers extension.
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