By TLex TechnoMarine are making their first baby steps with new CEO Vincent Perriard at the helm. The Cruise Sport is their first new (entry level?) model since he took over last August.
The dial has been very beautifully laid out; it's extremely eye-catching for all the right reasons. Color has been very successfully used on the sub-dial, bezel and chapter ring. The Cruise Sport is available in 3 other black & color combinations; white, green and orange. I 'm sure it would look equally attractive in either variant. A two-tone rotatable divers bezel completes the look; it compliments the dial perfectly.
As a functional dive watch it seems to have all the right attributes; a good lume application, bold hands and markers and a nice clear dial layout and of course the required 200 meter depth rating. At its price point 475CHF the use of mineral crystal is not a huge surprise, but I would hope it to be hardened K1 mineral crystal and would of course expect anti-reflective coating or tinting of some kind.
Ticking away inside the Cruise Sport's silicone clad 45mm 316L stainless steel case is a very humble yet reliable Citizen FS20 Quartz movement . . .
Myself and many others are expecting great things to come from TechnoMarine, if the Sport Cruise is an appetizer, my appetite has certainly been whetted and I look forward greatly to what will follow . . .
From TechnoMarine Cruise has been the iconic pillar of the TechnoMarine brand since it splashed onto the scene in 1997. The fun and flirty designs were the first ever to mix diamonds with plastic. It was a revolutionary concept, especially within the traditional world of Swiss watch making, and the designs drew raves from globe-trotting style setters who embraced the glamorous new look. Cruise quickly became the hottest watch around and set the bar for the industry.
Today, TechnoMarine is on the threshold of renewal. With energetic new leaders at the helm, the brand will once again steer its own course through the industry. The themes that are at the core of the brand—technique and aquatic pursuits—will be more important than ever. Bold, daring designs will draw attention, but not overpower. Intelligent use of color will indulge the spirit, but won’t overwhelm.
The new TechnoMarine will be surprising, streamlined and sophisticated. The first hint of what’s in store for the future, Cruise Sport is a revamped interpretation of the signature Cruise collection. The silhouette is straightforward, absent of excessive embellishments. The silicone strap - softer and more flexible than gel-plastic versions used in years past - is an exercise in clean lines and minimalist currents. Water resistant up to 200m and available in a chronograph or 3-hand style, the Cruise Sport excels on a diving expedition or aboard a speedboat, but, thanks to its sleek profile, can just as smoothly blend with boardroom attire.
Cruise Sport’s stealth black form is punctuated by subtle pops of color along the bezel, minute hand and tachymeter. Carefully selected shades of white, blue, fuchsia, green, and orange maintain the brand’s invigorating, ‘carpe diem’ attitude, whilst accommodating a desire to wear the watch regardless of climate or season. The re-designed bezel takes a smoother, less frenetic form. Wider hands allude to a strong, commanding sense of purpose, reflective of the
brand’s technical merit. The re-envisioned dial, rendered in 3D, has new depth and added impact.
The Cruise Sport marks the earliest steps of TechnoMarine’s journey to reclaim its spot at the vanguard of innovation and creativity. It is a taste of what’s to come. A disruptive presence will be felt.
Movement & Characteristics : Citizen FS20, Quartz
Case Materials : Stainless Steel 316L with Black Gel Cover
Functions: Chrono, Date, 24Hour, Minute, Sec
Dial: Black/White, Black/Green, Black/Blue, Black/Orange
Back: Stainless Steel
Strap: Black Silicone + Extra White Silicone
RELEASE DATE : May 2010
TAGS BASEL 2010